This industry requires you to have the ability to pivot quickly. As a farmer, we are well accustomed to a high-risk business because there are so many things out of our control: weather, events, labor shortages, COVID. Second, we don’t plant more than we know we can sell. They expected value, service, quality, ease of doing business and trust. I saw firsthand how our customers felt that the whole experience of doing business with my mom, then me and now Frey Farms, has been and will always be of value to them. First, I learned to be aware and look out for our customers’ needs. Sarah: I learned two major lessons in negotiations and sales from my experience working on the melon route with my mom. What did you learn about deal-making as a child? Q: You said your first lessons in negotiation and sales came from your experience working on a melon route with your mom.

I would not be where I am today without being a hunter. I love being an entrepreneur. I never like to sit back and wait, so I am always on the lookout for opportunities or ideas. I love making deals. I love helping people grow and develop their own businesses. I think that is an apt description of my personality. I believe that people are either hunters or gatherers, and I am a hunter. I learned that to get things done you have to own your power, and sometimes ask forgiveness, not permission. As a result, I believe there is nothing a person cannot do if you believe in yourself. My brothers instilled in me a mindset that I could do anything. I was raised to believe in myself and to not fear any situation or person. We celebrate achievements, comeback stories, and admire those who have overcome adversity to earn their success. Sarah: By our nature, Americans are ambitious, independent, loyal, and hard working. What is it about your personality / character that led you to where you are today? Q: In so many ways, your life’s story is the personification of the “American Dream”.

Sarah frey the growing season